CES 2013: Mobovivo To Use Civolution's Syncnow ACR to Offer Interactive 2nd Screen Sports Experiences

written by: Richard Kastelein

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Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announces its partnership with Mobovivo, the 2nd screen software company that enables media companies to distribute and market branded digital experiences for smartphones and tablets. Civolution will provide Mobovivo with its multi award-winning automatic content recognition (ACR) technology, SyncNow, to allow Mobovivo branded apps to synchronize with on-air content in real-time. Mobovivo will use SyncNow to trigger 2nd screen content, creating a more immersive and interactive user experience. Civolution and Mobovivo will be showcasing the capabilities of the new partnership at the 2013 International CES (stand 70811) with a first look at the award-winning AXS TV Fights App.

"We're very excited to see our audio ACR solution selected as the sync technology of choice for Mobovivo," said Alex Terpstra, CEO, Civolution. "Mobovivo already delivers compelling user interfaces for its branded applications, and the integration of our ACR technology to activate broadcast sync and content triggering within those interfaces will take the overall user experience to even greater heights."

"When we looked into adding audio sync to our applications, Civolution emerged as the clear choice due to its scalability and ease-of-integration," said Trevor Doerksen, Founder & CEO, Mobovivo. "Civolution's SyncNow ACR solution will allow us to push innovation in the 2nd screen space even further, and foster increased levels of engagement between television viewers and our brand partners."

Recent research from Frank N. Magid Associates, Inc. shows the degree to which digital device multitasking is becoming a norm among those who own a device and watch television. Nearly half of tablet owners say they use their tablets while watching TV at least half the time they are viewing. As more consumers own connected mobile devices that allow them to perform digital tasks in the TV viewing environment, so, the Magid report states, this phenomenon will continue to grow at an impressive pace.

The integrated solution will be showcased at the 2013 International CES (Stand 7081, Venetian Hotel) where Civolution and obovivo will give an exclusive look at AXS TV Fights App - a 2ndscreen app that lets viewers play along with both live and time-shifted MMA (Mixed Martial Arts) broadcasts. Following CES, the companies plan to leverage the new capabilities afforded by their partnership for additional 2nd screen apps within the Mobovivo app portfolio, as well as an international television series and a global sporting event.

Mobovivo's clients span the globe and include Globo TV in Brazil, AXS TV in the U.S. and Epitome Pictures in Canada. The company helps engage audiences with companion experiences for sports, scripted programming and advertising. Mobovivo has released over 100 apps for customers such as eOne Entertainment, Alliance Films, and Astral for those customers to build and engage their audiences. In the sports arena, Mobovivo is currently integrating in-stadium smartphone photos, videos, and social interaction with live sports programming, both at home and in the stadium.

Civolution's award-winning media interaction solution, SyncNow, already powers sync for a range of 2nd screen consumer applications for movie and show producers, broadcasters, 2nd screen platform providers and advertisers worldwide. SyncNow enables real-time identification and frame-accurate synchronization between broadcast, on-demand or recorded television content and interactive applications on companion devices (tablets, smart phones, laptops) to present compelling synchronized interactive user experiences including auto-check-in.

 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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