CES 2013: Opera TV Store Starts 2013 In Style A New Look For The New Year

written by: Richard Kastelein

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Opera Software has today launched a new version of its Opera TV Store at the Consumer Electronics Show (CES) in Las Vegas, featuring a New Year makeover for the cloud-based application store - with a new experience, new features and new apps for its users.

As well as speed and performance improvements, the most significant revamp is to the user interface, which has been updated to make the Opera TV Store sleeker, more stylish and easier to navigate. The new interface enables users to discover fun and relevant apps more easily, with an improved search experience.

The New Year sees exciting new apps added to the Opera TV Store. Many of these are video apps and games, coming from leading content partners such as Flingo and adRise, including the Havoc Television, The Bold and The Beautiful, and Asian Crush apps. Other new apps in the Opera TV Store include CNN Expansion, Freshmilk TV and Fashion Daily TV.

The Opera TV Store features several new ways to promote applications. This includes new categories for featured apps and new algorithms for prioritization of apps based on popularity, vendor, device and geographical location. The new version makes it easy for OEMs and operators to control placement in their own devices, maximizing usage and protecting their investment in services.

"We resolved to bring users of the web on TV a better app experience in the New Year, and here it is," says Lars Boilesen, CEO, Opera Software. "The restyled Opera TV Store now makes it even easier for users to get to the apps they want and the content they need."

The Opera TV Store is an HTML5-based application framework built on Opera's advanced browsing engine, giving users a rich selection of entertaining apps and providing one of the most advanced web development environments for developers.

 

Opera Software is also previewing a future version of the Opera TV Store at CES, with industry changing functionalities and a built-in monetization engine. This will include the brand new side-by-side functionality for apps: apps that enhance the TV experience by interacting with programs the viewer is watching. For example, viewers can watch a football game and use an app beside it on screen to vote on the result, or take in a film and check where else they've seen that actor - without missing a second of the action.

The Opera TV Store is now available on Sony Bravia TVs and Blu-ray Disc players, with more OEMs to announce support shortly. The Opera ecosystem is more than just the Opera TV Store, with Opera powering tens of millions of devices, such as Sony, Boxee, Hisense, Freesat+, Vestel, Altech and Topfield.

For developers keen to build the next must-have app for TV, development is easy with the Opera TV Emulator, which has all the features you need to get started. For content owners eager to try TV apps, Opera's TV templates for Video and News content are free, simple to use and will help get you onto the Opera TV Store quickly. With a network of development agencies and partners, Opera Software can help you source the right development resources if you decide to hire development externally. Visit dev.opera.com/tv/ to find online tools, guides and forums or contact us to learn more about the agency partnerships.

Find Opera in South Hall, S2 Lower Level, #MP25063 in the CES Meeting Place at CES in Las Vegas, held January 8-11. To schedule a demo, contact This email address is being protected from spambots. You need JavaScript enabled to view it. . Visit www.opera.com/tv/ to learn more.

 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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