CES 2013: Accedo Introduces Admediate - Advertising Integration Solution For TV Apps

written by: Richard Kastelein

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Accedo, a global market leader in TV application solutions today announced the launch of its AdMediateTM solution, an innovative integration platform that mediates ad requests from a TV app to an ad network.


AdMediateTM enables publishers to increase fill rate while keeping full flexibility and control of their TV apps. It provides a mediation engine in which the publisher can define business rules for ad network selection, based on multiple dimensions, including application, geography, platform and more. It also enables the publisher to track usage of the app, as well as fill rate from ad networks to make monetization analysis cross multiple ad networks.

For ad networks, it means access to a wider range of TV app inventory, both for connected TV devices and managed IPTV devices. AdMediateTM complements rather than interferes with existing technology,
uses market standards and business models and provides opportunities for all parties to do what they do best.

"Content publishers are increasingly looking for solutions to monetize their TV apps through advertising, however the platform fragmentation in the market complicates implementation," commented Michael Lantz, CEO, Accedo. "AdMediate™ is an attractive integration engine, which reduces time to market and integration costs, while offering significant additional business value for publishers, especially if they launch on multiple platforms and multiple territories."

Accedo will be demonstrating AdMediateTM in its suite at the Venetian (#28.106) at CES from 8th – 11th January.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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