Monterosa Launches LViS - End-To-End Second-Screen Platform For Broadcast

written by: Richard Kastelein

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Second-screen pioneer Monterosa Productions today announced the commercial launch of its platform LViS Studio, the new tool for creating and deploying compelling second-screen apps that enhance sport, entertainment and advertising on TV.

After 550 TV shows and over 1,000 hours of primetime second-screen success, Monterosa, the multiple award-winning second-screen specialist, has developed LViS Studio.

LViS Studio empowers broadcasters, producers and advertisers to rapidly create engaging second-screen apps that are easy to develop, test and deploy.

Simon Brickle, Monterosa's MD, said:

"Almost everyone watches TV, so audiences are diverse. To achieve scale, you can't rely on those people being users of a particular device, social network or existing app. Instead, the content owner can use LViS apps wherever it makes sense for that audience at that moment in time. That might be Facebook, it might be your website or mobile website, it might be an existing app or it might be all of those places simultaneously.”

Tom McDonnell, Monterosa’s Commercial Director, added:

"To achieve ROI, you need high volume. Advertisers won't pay for a few hundred users per show and your CEO won't keep paying for content that attracts low numbers. In order to get a significant portion of your TV audience involved on their device, you have to create something special and motivating. Most of what is currently available through automated second-screen apps is underwhelming to audiences, so LViS Studio is making it possible for TV creatives to make the second screen as high quality as the first. We believe in the audience-first approach".

LViS Studio includes a suite of re-usable elements, each with its own API to power interactive experiences, such as play-along gaming, prediction gaming, secure and compliant voting and competitions, pushed, synched advertising and coupons, live audience opinion polling and swing polling.

LViS allows broadcasters, producers or brands to ‘re-skin’ LViS template apps, or to make their own from scratch, then to deploy the HTML5 experience across any current or emerging platform used by the audience.

LViS apps integrate seamlessly with social networks and with TV shows or ads through on-screen graphics or presenter feeds including simple integration with VizRT, Clarity, Chyron or other graphics solutions. Crucially, there are proven, deployed in-built monetisation tools, including synched advertising, coupons, data capture and premium content payments.

Working with content, broadcast and advertising partners such as Sky, Shine, Endemol and MediaCom, the beta version of LViS has already powered a range of sports, entertainment and advertising apps, such as Sky Sports' Ryder Cup Challenge, The Rolling Stones' live encore vote, and Volkswagen's "One Song" second-screen X Factor event.


About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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