Monterosa Launches LViS - End-To-End Second-Screen Platform For Broadcast

written by: Richard Kastelein

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Published on Wednesday, 16 January 2013 10:41

Second-screen pioneer Monterosa Productions today announced the commercial launch of its platform LViS Studio, the new tool for creating and deploying compelling second-screen apps that enhance sport, entertainment and advertising on TV.

After 550 TV shows and over 1,000 hours of primetime second-screen success, Monterosa, the multiple award-winning second-screen specialist, has developed LViS Studio.

LViS Studio empowers broadcasters, producers and advertisers to rapidly create engaging second-screen apps that are easy to develop, test and deploy.

Simon Brickle, Monterosa's MD, said:

"Almost everyone watches TV, so audiences are diverse. To achieve scale, you can't rely on those people being users of a particular device, social network or existing app. Instead, the content owner can use LViS apps wherever it makes sense for that audience at that moment in time. That might be Facebook, it might be your website or mobile website, it might be an existing app or it might be all of those places simultaneously.”

Tom McDonnell, Monterosa’s Commercial Director, added:

"To achieve ROI, you need high volume. Advertisers won't pay for a few hundred users per show and your CEO won't keep paying for content that attracts low numbers. In order to get a significant portion of your TV audience involved on their device, you have to create something special and motivating. Most of what is currently available through automated second-screen apps is underwhelming to audiences, so LViS Studio is making it possible for TV creatives to make the second screen as high quality as the first. We believe in the audience-first approach".

LViS Studio includes a suite of re-usable elements, each with its own API to power interactive experiences, such as play-along gaming, prediction gaming, secure and compliant voting and competitions, pushed, synched advertising and coupons, live audience opinion polling and swing polling.

LViS allows broadcasters, producers or brands to ‘re-skin’ LViS template apps, or to make their own from scratch, then to deploy the HTML5 experience across any current or emerging platform used by the audience.

LViS apps integrate seamlessly with social networks and with TV shows or ads through on-screen graphics or presenter feeds including simple integration with VizRT, Clarity, Chyron or other graphics solutions. Crucially, there are proven, deployed in-built monetisation tools, including synched advertising, coupons, data capture and premium content payments.

Working with content, broadcast and advertising partners such as Sky, Shine, Endemol and MediaCom, the beta version of LViS has already powered a range of sports, entertainment and advertising apps, such as Sky Sports' Ryder Cup Challenge, The Rolling Stones' live encore vote, and Volkswagen's "One Song" second-screen X Factor event.