Research From Broadbandchoices' Reveals That Broadband Could Mark The End For The Traditional TV

written by: Richard Kastelein

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One in three Brits would happily ditch their traditional TV set for another viewing device, according to new research released by In a study of UK viewing habits by, a third (33%) of those polled revealed they would rather watch programmes on a tablet, smart-phone or laptop than on a traditional television set. 1

  • One in three Brits would swap their TV for an internet enabled viewing device
  • Over a third of UK adults watch catch-up TV online
  • A quarter watched less TV on a standard set in 2012 than in 2002
  • Collapse of HMV and Blockbuster could lead to increase in streaming of TV and films

Experts at predict that by 2017 the ordinary television set will be replaced as the primary viewing device in most British homes thanks to the humble broadband connection. As faster fibre optic broadband is rolled out across the country, internet TV watched on gadgets such as tablets and smartphones is becoming the default choice for many people, offering the advantage of viewing on the move. The survey also revealed a quarter of respondents (26%) watch less TV through a standard television set than they did ten years ago.2

This reflects a wider generational shift in habits, as younger viewers become more mobile and are less inclined to sit in front of a static TV set. Recent Ofcom statistics highlight that traditional television viewing among 25-34 year olds has fallen from an average of 3.5hrs to 3.3hrs per day from 2005 to 2011.3 On-demand availability has been a major factor in the shift away from traditional TV habits, with an increasing number of viewers choosing to catch up online and not be dictated to by a rigid TV schedule.

1 One Poll survey of 2000 people, 33.3% of those questioned said they would rather keep an alternative device if given the choice between that and a traditional television set
2 26.45% of those questioned watch less television through a standard set than they did 10 years ago
3 Ofcom report

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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