Powered by Applicaster - Televisa Is The First To Launch Facebook Oriented Video Player From Within Its TV App

written by: Richard Kastelein

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Applicaster, provider of a robust broadcast platform for delivering multi-screen experiences, now offers broadcasters and viewers a feature rich video player, which maximizes the social and viral power of Facebook for porting users from the social domain back into the broadcaster’s branded TV app. 
From within the broadcaster’s TV application, viewers can make social expressions in relation to the content they are watching, using a set of pre-defined emoticons, and achieve badges and rewards. For the broadcaster, this new platform offers real insight into social recommendations for bringing in more viewers and additional revenue sources from in-player advertising space.

"With the goal of providing our subscribers with the most entertaining and captivating TV experience, we continue to enrich our applications with premium content acquisition, streaming of high profile sports events and a variety of smart features that leverage the second screen functionality, with a focus on social interactivity”, commented Vanessa Rosas Molina, Mobile Director, Televisa.  “Applicaster has provided us with top notch technological solutions that complement TV viewership, and present us with insights into viewers’ habits and additional revenue opportunities, such as advertising and in-app purchases”, said Rosas Molina. 

“TV consumption habits keep evolving and this calls for creative ways to attract and sustain TV viewership”, said Laura Tapias, VP LATAM & Spain at Applicaster. “We are proud to partner with a visionary industry player such as Televisa in delivering an engaging TV experience, allowing users to share their experiences with friends and discuss what they are watching. We strongly believe that the introduction of these rich and entertaining features will drive service take-up”, said Tapias.

The first video platform to introduce the ‘Facebook oriented’ Video Player is Televisa (NYSE:TV), Mexico's biggest television broadcaster and the world's top producer of Spanish-language programming, who will be using it with its news, entertainment and sports applications, developed and hosted by Applicaster.

The cooperation between the companies started in 2012, after Televisa acquired broadcasting rights for the Euro Cup 2012, and powered by Applicaster’s technology, Televisa offered its TV sports app subscribers live streaming of the tournament, enjoying a significant increase in TV ratings.

Applicaster will be showcasing its platform at the NATPE show in Miami from January 28-30. Visitors will see demonstrations of Applicaster’s innovative end-to-end solution for increasing viewer engagement and involvement and extending TV prime time. The platform enables broadcasters to boost live and on-demand content to a multitude of screens even with no Internet connectivity, and encourages viewers to share and intuitively interact with content and brands, in sync with TV. The company’s solutions have been adopted by a constantly growing number of leading content owners, format developers, broadcasters, cable companies and MNOs worldwide.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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