Social TV: 1.8 million Registered Vigglers - 151 million Checkins

written by: Richard Kastelein

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To date, more than 1.8 million Vigglers have registered for the service, and Vigglers have checked into TV shows 151 million times, acccording to recent news from Viggle

In turn, over the last 12 months Viggle has given away over 1.3 million individual rewards, including rewards from major retailers such as Amazon, The Gap, Best Buy and Sephora. During this time, Viggle has conducted 28 sweepstakes, giving away 41 million Viggle points, a trip to Hollywood, a 3D HDTV package and an all expense paid trip to Sunday's big game in New Orleans.

Viggle, a free cutting-edge mobile app that operates as an intelligent "second screen" for television -- founded by media entrepreneur Robert F.X. Sillerman, the brain power behind successful television, radio and live entertainment businesses – recently celebrated its first birthday on January 26.

In just over six short months from launch through July 2012, Viggle hit its first major milestone with more than one million Vigglers registering for the service. It has been an extraordinary first year for the start-up company with accelerated growth, more than doubling the number of monthly active users from 233,607 in October 2012 to 493,475 thus far in January 2013. To be a monthly active user, a Viggler must earn or use a point in the month, beyond just registering. 

And now Vigglers are getting a unique chance to "meet the man." To continue the celebration, starting this week Viggle is asking loyal fans to send a video message wishing a Happy Birthday to Viggle in the most clever and untraditional way. Viggle will select a winner who will get a rare chance to spend the working day with Sillerman on his 65th birthday in April. The winner will join him in any internal and external meetings and in any of his dealings with both celebrities and high power industry executives scheduled on his birthday. Want more? The winner will get "exclusive" time with him. He or she will also be allowed to film the day and share the footage with their family and friends. YouTube it? Maybe. Add it to their Facebook or Twitter accounts? Sure. It is the winner's choice. One thing this won't be is a retirement party as Sillerman and Viggle have only just begun.

"During this past year, we continued to add new product features -- helping transition Viggle's social and real-time engagement experience," said Greg Consiglio , President and COO. "Adding to our popular features we have recently provided our members with an even more enhanced television viewing experience by being able to check-in, chat and play along, in addition to getting rewarded for watching their favorite shows."

Vigglers earn real rewards by checking into their favorite TV shows using the free Viggle app, available for download in the App Store or Google Play. The Viggle app listens to what is on TV and Viggle points accumulate for every minute watched; members can accumulate even more points for engaging in real-time experiences while watching their favorite shows and sporting events.

 

Throughout its first year, Viggle has worked with over 40 leading brands such as Mercedes-Benz, JetBlue, CapitalOne, Pepsi, Verizon, DIRECTV, Burger King and Unilever.

Alex Kaplan , Vice President of Marketing at DIRECTV added:

"More and more of our customers are becoming habitual Vigglers because they receive exclusive benefits when using the Viggle platform. We're excited to celebrate this first year with them as we continue to provide our customers with the best Viggle experience."

Other key milestones include:

  • March 20, 2012: Recognized by MediaPost as the best app in the "Entertainment: Professional Content" and "Television/Video App" categories at the 2012 Appy Awards.
  • September 5, 2012: Launches MyGuy, a mobile fantasy football game for both professional and college sports fans
  • January 4, 2013: Former Miami Dolphins Hall of Fame Quarterback Dan Marino joins as Honorary Commissioner of the MyGuy real-time fantasy football game through the end of the 2014 season.
  • January 13, 2013: Viggle announces its biggest single day with nearly 870,000 verified audio check-ins.

Managing Partner of award-winning Media and Marketing Agency, Media Storm, Craig Woerz adds, "We have had tremendous success with what we have done with Viggle and are intrigued by what Viggle is innovating with second screen. We have partnered with them for many of our clients to help drive tune-in and live show engagement for programs. We see Viggle as a leader in the expanding space and look forward to continuing to work with them in 2013." Media Storm works with clients like FOX, WE TV, Food Network and many other networks, programmers and studios.

To kick-off its birthday week, on January 20, the company launched a Viggle Streak Week promotion that offered bonuses for Viggling any five days, at any time, between January 20 and January 26. The Viggle Birthday Quest promotion rewarded loyal TV viewers checking into 5 out of 6 Birthday Quest shows from January 24 to January 27. And as of January 24, Vigglers can redeem their points for Viggle branded merchandise.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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