International Fans Of Top Gear Get New Second-Screen App To Enjoy Alongside Global Broadcast

written by: Richard Kastelein

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Published on Thursday, 31 January 2013 11:48

When the new series of Top Gear UK returns to TV screens on BBC channels across the world next month – just days after UK transmission - a brand new second-screen app from BBC Worldwide will accompany the international broadcasts for the first time in the show’s history.

Top Gear Bingo! was developed using UK-based Monterosa’s LViS platform, and encourages viewers to look out for well known phrases, cars and items synonymous with the hit motoring entertainment programme, ticking them off on their screens in a similar style to a traditional bingo game. The free-to-play web app is accessed by logging into the local BBC channel’s website where viewers can invite friends to join them through Facebook, comparing scores while playing along with the live broadcast. A brand new game is available with every episode.

Duncan Gray, Commercial Director of Top Gear at BBC Worldwide said: 

“We wanted to create a free Top Gear game that enhances our international viewers’ enjoyment of the show’s premiere broadcast.  Top Gear Bingo! does just that, allowing fans to look out for words, phrases and items that appear, competing with their friends to see who can get the highest score each week via a leaderboard if you log in with Facebook. And we hope that the unique way we’ve been able to integrate advertisers into the proposition will be well received.”

Tom McDonnell, Commercial Director at Monterosa added:

"LViS is our versatile platform that allows us to quickly and economically develop fantastic second-screen apps that can live anywhere and scale globally. Working with BBC Worldwide, we're giving fans a way to enhance their viewing experience and broadcasters a new way to activate sponsorships and to create additional advertising opportunities through the second-screen. It's an exciting time for second-screen and we're proud that LViS is becoming the best way to make and deploy global apps for mainstream TV shows."

Top Gear is one of BBC Worldwide’s flagship global brands, and was recently named the Most Watched Factual Programme in the World by the Guinness World Records. The original format has been sold to over 240 territories, with local formats in the USA, South Korea and China.