Moovweb Challenges Web Developers to Take TV Web Browsing to the Next Level at TV Hackfest

written by: Richard Kastelein

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Moovweb is challenging web developers and designers to show off how they would redesign their favorite websites for the so-called "10-foot user interface" at the free San Francisco TV Hackfest. The Moovweb experience platform SDK -- which is free to developers and encourages experimentation on new channels -- is being used at the hackathon to drive innovation in the delivery of amazing websites and apps for consumption via TV screens.

"TV Web design is where design for the mobile Web was few short years ago," said Ishan Anand, director of new products at Moovweb. "It's a green field opportunity for front-end developers and designers looking to explore a new canvas, help define the state of the art, and push the Web forward. Web innovation continues to evolve beyond mobile and tablets, and our platform provides a future-proof way of varying screen sizes and multiple touch points, such as kiosks and TVs."

Moovweb is the world's first experience platform, empowering developers with a whole new approach to front-end Web development, making it faster and easier than ever to deliver amazing post-PC era sites and hybrid apps. The company's platform lets developers and designers transform and redesign any desktop website for mobile, tablet, television, or any touch point without the need for APIs or backend integration. Developers use a Web console to configure and monitor projects, collaborate with each other, learn about the platform and get support. The free Developer Edition includes access to the SDK and management console -- everything developers need to design and build compelling post-PC era sites and apps.

Moovweb uses a patent-pending technique called site virtualization that enables a mobile – or TV-based – site or app to instantly inherit 100 percent of the content, features and business logic of a desktop site. Moovweb's SDK empowers a front-end developer or designer to focus solely on building incredible mobile and TV experiences, without worrying about back-end code.

Moovweb is an official sponsor of the TV Hackfest. The TV Hackfest will be held Feb 7-8, at Moscone Center West in San Francisco as part of the Apps World North America Conference. For additional information about the event and free registration, please visit: http://www.hackfest.tv/northamerica/register.html

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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