Opera Software launches Opera Mediaworks

written by: Richard Kastelein

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Published on Tuesday, 26 February 2013 12:26

Opera Software has announced the launch of its fully-owned subsidiary Opera Mediaworks, which focuses on providing advertising, content distribution and monetisation services to the global mobile marketplace. Opera Mediaworks services more than 80,000 mobile sites and mobile applications, managing more than 50 billion ad impressions per month and enabling more than USD 400 million in publisher revenue in 2012.

Opera Mediaworks is expanding Opera's brand and presence, enabling a more open and efficient marketplace among mobile publishers and advertisers. It enables brands to reach their target audiences while making it possible for consumers to find, use and purchase the mobile content and services most relevant to their interests.

Also announced is a new performance-based mobile advertising platform, Opera Mediaworks Performance, which provides advertisers with comprehensive tools to better reach their target audience and acquire new customers. Opera Mediaworks Performance facilitates real-time targeting and reporting on mobile ad campaigns.

Additionally, Opera Mediaworks offers four service areas targeting advertisers, publishers, mobile operators and others to participate in the mobile economy including: ad mediation and ad exchange services, mobile ad agency and networks, the opera mobile store and opera payment exchange.