TV Applications and Widgets Market Worth over €1 Billion Euro by 2013

written by: Richard Kastelein

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InstatThe research company Instat has released future forecast figures for the TV Widget and App market which state that the market will be worth over €1 billion euro by 2013.
“By 2013, TV applications have the potential to generate over $1.7 billion in annual revenue,” says Keith Nissen, In-Stat analyst.  “Our primary research shows consumers already have a moderate interest in TV Widgets.  An innovative web-enabled CE device and service from a company like Google or Apple could truly galvanize the market, much as the iPhone transformed the mobile telephony market.”
The research from Instat also found the following:
  1. US shipments of web-enabled CE devices that support TV applications will grow from 14.6 million in 2010 to 83.4 million by 2014.
  2. By 2014, over 59 million US broadband households will own at least one CE device that supports TV applications.
  3. By 2014, the US installed base of CE devices that support TV applications will be 136 million units.
    Recent In-Stat research, The US Market for Web-Based TV Widgets and Applications (#IN1004657CM), covers the US market for Web-based TV apps. It includes:

    1. Review of TV app platforms: Boxee, DivX, LG Electronics, Netgear, Panasonic, Philips, Roku, Samsung, Seagate, Sony, Toshiba, Yahoo! Widgets, Vizio, and Vudu.
    2. Analysis of application categories and consumer demand.
    3. Exploration of productizing TV applications. Forecasts of US consumer Internet usage, installed base of web-enabled CE devices.

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