Asia Comprises Over Half the World’s PayTV Subscribers

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Published on Thursday, 20 May 2010 11:45

In-Stat reports that Asia dominates worldwide in PayTV, accounting for slightly more than 50% of subscribers in 2010.

China alone will encompass 26.3% of the total, followed by the rest of Asia Pacific at 22.3%, North America 15.3% and W. Europe 15.6%.  While IPTV grew faster than cable and satellite in 4Q09, consistent growth is expected for all PayTV platforms over the next five years.

Norm Bogen, In-Stat analyst says:

“By 2012, there will be nearly ¾ billion PayTV subscribers worldwide” and “Asia will continue to represent over 50% of PayTV subscribers through 2014 when we expect total subscribers to reach 855 million.”

Recent research by In-Stat found the following:

IPTV subscribers increased 9.1% over the previous quarter and 46.1% over the previous year, reaching 33.3 million subscribers in 4Q09.

E. Europe and W. Europe combined accounted for 49% of IPTV subscribers in 2009.

Worldwide cable subscribers grew 4.4% in 2009.

Worldwide satellite subscribers will reach a quarter billion by 2014.

In 2010, Asia Pacific will overtake North America as the largest satellite market.

Asia Pacific and Latin America/Caribbean regions show the greatest growth rate in satellite subscribers from 2009-2014.

Related In-Stat research on TV related topics:

4Q09 PayTV Subscribers Database
US Residential Broadband Speeds Accelerate
Global Broadband Subs Approach 600 Million
Competing Business Models for the Future of Digital Entertainment
The Worldwide Cable TV Market: Video and High-Speed Data Subscribers
Web-To-TV Video Changes Everything
High Density IPTV: IP-Based Video in Hotels and MDUs Worldwide