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The annual survey "Trust in the Entertainment Industry: Consumer Behaviour in an Era of Social Entertainment" by Edelman reveils that Internet is second only to TV as a frequent "source of entertainment", consumers in the US and UK recognize social networks as entertainment.
Seventy-three percent of 18-24 year olds in the US and 61 percent in the UK see social networks as a form of entertainment. Fifty percent (US) and 56 percent (UK) of respondents aged 35-49 also consider social networking sites as a form of entertainment.View here the presentation of the survey.
Despite the growth of social entertainment, consumers do not currently identify Internet brands as entertainment companies.


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