Yahoo! Cuts New Deal with CE Manufacturer Sony Bravia TV - Now Reaching Over 100 Countries.

written by: Richard Kastelein

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altYahoo! announced today that their Yahoo! TV Widget Engine will now be available on Sony’s Internet-connected BRAVIA LCD TVs, providing consumers easy on-demand access to thousands of content sources, movies, TV shows, and Internet content. And multiplying the reach of their platform seven fold. BRAVIA Internet Widgets powered by Yahoo! are now available in more than 100 countries across North America, Europe, Latin America, and Asia. And they have distribution partnerships with five of the top 10 TV manufacturers around the world, including Sony, Samsung, LG, VIZIO and HiSense.

“Sony is the world leader in entertainment with the unique position of not only creating content, but also delivering highly advanced devices that allow consumers to view that content in their homes,” said Toshifumi Okuda, senior general manager, Home Enterta inment Business Group, Sony Corporation. “Extending our relationship with Yahoo! is another example of how Sony is focused on delivering attractive features to worldwide consumers.”

“Our expanded partnership with Sony increases the number of countries where Yahoo! TV Widgets are available by nearly seven-fold, enabling us to connect millions of additional consumers to compelling Internet content and services right on their TV,” said Jeff Kinder, senior vice president, Media Products and Solutions, Yahoo! Inc. “Yahoo! is delivering the right content on the right platforms — across mobile, PC, TV, and tablets — ensuring the best experiences for our users, publishers, and developers.”

The increased distribution of the Yahoo! Widget Engine provides developers and content creators with unmatched scale and the ability to reach millions of engaged consumers around the globe. With new Web-based development interfaces, publishers may have the opportunity to create TV Widgets with the Yahoo! TV Widget Development Kit (WDK).

Here is a demo of Sony’s TV Widget platform with Roger Urrabazo,  product lead for Yahoo! Connected TV.

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