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Philips Wednesday showed off a wireless technology which allows you to stream any content you can see on your laptop screen to a compatible Philips TV. Instead being limited to whatever Internet services are installed on your Internet-connected TV, Philips Wireless Media Connect lets you send any local or Internet content from your laptop wirelessly to its new 7700 Series LED Eco TV or to its BDP7320 Blu-ray player.This certainly puts a whole new twist on the Connected TV market and the future of TV apps and Widgets - Philips Wireless Media Connect however, does take special firmware that needs to be built into the TV or Blu-ray player and also requires you to install Wireless Media Connect software on your laptop. But it's another take and angle on the convergent media landscape that adds another dimension to how we look at the merging of web and TV in the future.
Many Internet-connected TVs offer on-screen widgets which connect you with Web content from specific sites. For example, the 7700 Series Eco TVs include a direct link to Netflix and will add Roxio Cinema Now and Blockbuster On Demand widgets in the fall.
Philips Wireless Media Connect technology, however, allows you to connect to any site on the Internet on a computer and view the content on compatible Philips devices, which for now includes only the two units mentioned above. The technology won’t be available until the fall.