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North Bridge Venture Partners and DFJ Gotham Ventures are among PHILO's institutional investors. North Bridge's Dayna Grayson, who joined PHILO's Board of Directors, noted, "We have spent a lot of time in the digital media space and are big believers in the future of social and interactive television. We are extremely excited to support PHILO in exploiting this burgeoning opportunity." In addition to the institutional investors, several others contributed to the financing including ENIAC Ventures and Studio Lambert CEO, Stephen Lambert, one of the most prolific worldwide television format executive producers/creators whose credits include the award-winning "Wife Swap," "Faking It," "Secret Millionaire" and, most recently, "Undercover Boss."
"We are honored to be supported by such an established and well-regarded group of institutional and angel investors," stated David Levy, Co-Founder and CEO of PHILO. Levy added, "We launched PHILO to the public just over a month ago and already the response from users and media companies has been outstanding. PHILO changes the way people approach, watch, and interact with television. The possibilities for real time social interaction, content discovery, and promotional opportunities are nearly limitless."
The new PHILO iPhone and iPod Touch app features a number of enhancements, which are also reflected in the all-new PHILO Web app. For example:
Whether it's a sporting event, a reality show, a prime time soap or the latest episode of a beloved sci-fi hit, PHILO turns every episode of every television series into an instantaneous group version of "Mystery Science Theater 3000" for users and their friends. The result is an even more engaging version of television as we know it. Built into PHILO is a series of fun interactive games as well as prizes that users can unlock as they meet up with friends and check in to more television shows.
PHILO is available in the App Store here, and the download is free.