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Online Video: approximately 70% of global online consumers watch online video; but North Americans and Europeans lag in adoption. More than half of global online consumers watch online video in the workplace.
Mobile Video: is already used by 11% of global online consumers: penetration is highest in Asia-Pacific
and among consumers in their late 20s.
Tablet PCs: are expanding the definition of mobile video. Globally, 11% of online consumers already own or plan to purchase a tablet PC (such as an iPad) in the
[..]online consumers in Germany, Belgium, France and Denmark are all at least 50% less likely to watch online video[...]One reason that explains the lag is the following:
In several of these lagging markets—Germany for instance— access to online video through the websites of traditional TV networks is just beginning and this introduction of premium online video content might still spur the pace of adoption.
As with online video, Europe and North America lag in mobile video adoption. While Asia-Pacific online consumers are 45% more likely to use mobile video and MEAP consumers 26% more likely, North Americans and Europeans lag by 55% and 45%, respectively.
That is to say, slower mobile video adoption in North America and Europe may as much be attributed to the technological advancement and ubiquity of other screens in these markets as it is to the proliferation of mobile technology in more advanced mobile media markets.
* Consumption of video across multiple platforms is now a global phenomenon: marketers and media companies should be leveraging all opportunities to capture consumer attention.Another key implication in the report refers to new opportunities (though it adds complexity to the portfolio of users and companies)
* If interest translates to acquisition, TVs with Internet connections will make “Over the Top” consumption a more viable option for consumers, presenting new opportunities for marketers and media companies to interact with consumers from the television screen.