Saffron Digital and Widevine To Collaborate on Connected TV, Android and Apple Solutions

written by: Richard Kastelein

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Saffron Digital, the leading global video delivery platform company, is working with digital media solutions provider Widevine to extend its support for Connected TV services that are adopting Widevine, and also to develop further its solutions for Apple and Android devices.

Widevine's video optimization and DRM is being integrated into Saffron Locker, Saffron Digital's comprehensive DRM service which enables various DRMs to be inter-operable. Using Saffron Locker, content can easily be authorized for use on multiple devices.

Saffron and Widevine's partnership is an acknowledgement from Saffron Digital that Widevine is now a dominant force in the digital entertainment industry and that both offerings complement each other well.

The addition of Widevine to Saffron Digital's domain-based DRM ecosystem further enhances the companies' capabilities in supporting Connected TVs, Android, Apple and RIM based devices. Saffron Digital works with the main OEM and CE manufacturers, directly with movie studios, and increasingly with retailers, proactively facilitating the provision of their services across digital platforms.

"Our domain-based DRM technology is at the heart of our 'one copy, any device' philosophy," says Shashi Fernando, CEO of Saffron Digital. "We are committed to enabling users to play content securely across multiple devices from different manufacturers and this partnership with Widevine takes us significantly closer to that goal."

The Widevine platform is deployed by major Internet content services and large cable, satellite and telecommunication companies launching over-the-top and TV Everywhere strategies. The company's software platform optimizes the entertainment experience for content delivered over any network to any device. The solution is natively supported in nearly all major brands and types of network connected consumer electronics including televisions, Blu-ray players, mobile devices, gaming systems and more.

"Widevine is excited to add Saffron Digital to our list of entertainment ecosystem partners," says Brian Baker, CEO, of Widevine Technologies. "Widevine is dedicated to providing consumers with the highest quality video experience possible on every device; our partnership with Saffron extends our reach to new entertainment services."

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