Miso and WE tv Marry up to Deliver Social TV Experience for Viewers of the Network’s Original Series, “Bridezillas”

written by: Richard Kastelein

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Published on Thursday, 12 August 2010 20:12

Popular women’s network, WE tv (www.WEtv.com), and Miso, (www. gomiso.com) an interactive social media platform dedicated to television, will team up to drive viewers to the seventh season of the network’s original series “Bridezillas,” currently airing on Sunday nights at 9 pm, et/pt.

Miso users who check-in to the “Bridezillas” page (http://miso.io/b0JVY2), on their iPhone, iPad or online, can unlock fun, virtual badges, like the Cake Smasher or Veil Thrasher. Repeat visits give users the opportunity to become part of the Bridezillas Fan Club on Miso where they will have access to video clips and exclusive photos.  The show page is currently live; badges and other content will go live on Sunday, August 15.

“We are excited to partner with WE tv to drive awareness of the new season and develop a deeper sense of community for ‘Bridezillas’ fans,”

said Somrat Niyogi, CEO of Miso.  “WE tv is known for creating unique and highly compelling content for women and we are excited to engage fans in new ways through Miso.”

“Working with Miso allows us to offer viewers innovative new ways to connect with each other around our shows, especially one as popular as ‘Bridezillas’,” said Kenetta Bailey, senior vice president of marketing, WE tv and Wedding Central.  “The social media platform also delivers a targeted audience of fans of WE tv and our original series, regardless of where they are – at home, online or on a mobile device.”