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Web-to-TV in the US is gaining momentum, revenue from Web-to-TV video content will grow from $2 billion to over $17 billion by 2014.
This forecast is published by In-Stat in their research "Web-to-TV Gaining Momentum in the US".
57 million US broadband households will be viewing full-length online video on the TV by 2014.
Keith Nissen, Principal Analyst at In-Stat further elaborates:
“The over-the-top (OTT) video market represents a new distribution channel for digital entertainment. Content producers want to market premium video content directly to the consumer. However, they have not yet decided the best way to monetize OTT video content and how to manage the OTT opportunity in context with their legacy distribution partners.”
Some of the factors affecting this revenue growth include:
- Theof web-enabled consumer electronics video devices will grow from 70 million in 2009 to 237 million in 2014.
- The total number of US broadband households that own web-enabled CE video devices will nearly triple to 98 million by 2014.
- Within five years, over 11 million operator-provisioned hybrid STBs will be delivering online video content directly to the TV.