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This is reported by ABI Research in their "Pay-TV Subscriptions: Cable, IPTV, Satellite, Digital Terrestrial" research. ABI Research is a market intelligence company specializing in global connectivity and emerging technology.ABI Research forecasts that IPTV’s share will increase from 6% in 2010 to 11% in 2015.
Khin Sandi Lynn, research associate, further elaborates:
"The cable-TV market is declining in some countries, especially in Western Europe and North America. One reason is market saturation in these countries. Furthermore, there is aggressive competition from IPTV operators. Cable operators are coming under pressure to maintain subscriber and ARPU growth. Some operators have cut subscription prices in order to compete with IPTV operators."
When approaching it from the subscription point of perspective, Jason Blackwell - Practice Director- says:
“Subscriber growth is fastest in IPTV platforms, while cable and satellite platforms have the most stable growth rate. According to the latest market data, overall pay-TV subscriptions are expected to reach 854.5 million in 2015, with a 5.7% CAGR from 2010 to 2015.”
Alternative Pay-TV platforms are difussing amongst people. Because deploying a pay-DTT service has a low cost, this is a main attraction for pay-TV operators.
Gol TV in Spain has acquired one million subscribers within nine months of being launched.
Western European pay-DTT subscriptions are expected to reach 14.4 million by the end of 2015.