TV Guide Out on iPad in Two Screen Social TV Move

written by: Richard Kastelein

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TV Guide Digital, with over 1.3 million iPhone app installations, announced today that its TV Guide App for iPad, sponsored exclusively by Showtime and featuring social TV listings, entertainment news, and TVGuide.com's signature Fall TV Preview coverage, is now available on the App Store.

This is another interesting take on the Social TV, Two Screen solution market - mainly due to the strength of the ole' TV Guide brand in the USA and Canada in particular. A good move on their part - how successful it will be on the iPad is yet to be seen. However, there's some traction already... TVGuide.com already reaches more than 23 million unique visitors per month.

With Facebook and Twitter share buttons integrated directly within the listings grid for the first time, TV Guide App users will have the unique ability to share plans to watch their favorite shows via their social networks.

"Our iPad app makes it easier than ever for entertainment fans to share what they're watching -- and when it's on -- with their friends," said Christy Tanner, General Manager, TV Guide Digital. "We're delighted that Showtime is on board with us to launch this ideal second-screen entertainment companion, helping make this the best Fall TV season yet."

Showtime will be the first network to run a full-length episode in the TVGuide.com iPad app with their new show, "The Big C," starring Laura Linney. The full episode is featured within the Fall Preview section of the app, along with interviews and preview videos for new and returning shows. The TV Guide app also will allow users to keep lists of their favorite TV channels and shows on their iPad. Users can browse listings by time to see what's on now or up to 14 days in advance, or can search by show name, cast member, episode title and episode or program description. The app also features breaking entertainment news, a day-by-day primetime schedule, photo galleries and original videos from TVGuide.com.

The TV Guide App for iPad, developed in collaboration with Roundbox Inc., is available for free for iPad on the App Store or from www.iTunes.com/AppStore/.

About TV Guide Digital

TV Guide Digital includes TVGuide.com, reaching more than 23 million unique visitors per month, and TV Guide applications for iPhone, Android, and iPad. TVGuide.com is a one-stop entertainment destination for online television, news, community and TV listings. TVGuide.com's Online Video Guide allows users to watch virtually any and every available full-length TV episode from all the major broadcast and cable television networks. TVGuide.com is ranked #1 by comScore's "TV and Entertainment" category for attracting the "most engaged" users who average five visits per month, 18 minutes per visit and 36 page views per person. In addition, TVGuide.com is attracting a young and affluent fan base -- 50 percent are under 35 years old and 29 percent earns a household income of more than $100k a year. TV Guide Network, TVGuide.com and the TV Guide brand are part of a joint venture owned by Lionsgate (LGF 6.34, -0.07, -1.09%), the leading next generation studio, and One Equity Partners, the private equity firm of JPMorgan Chase.

About Roundbox

Roundbox is the leading provider of mobile broadcast software for broadcasters, mobile operators, and device manufacturers. Roundbox's award-winning product suite empowers its customers to deliver innovative mobile broadcast applications, enabling them to increase revenue, enhance competitive differentiation, and improve the user experience. For more information, visit www.roundbox.com.

 

 

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