Ericsson study shows On-Demand as next TV service and tablets as remote

Posted by Gianluigi Cuccureddu SMP in Breaking News on August 25, 2010  |  0 Comments More from this author  |    |  Follow Gianluigi Cuccureddu SMP on: Facebook | LinkedIn | Twitter |

Ericsson's ConsumerLab has released the results of a recent study called "Multi Screen Media Consumption 2010", topics that are discussed are:

* Internet-based TV is growing rapidly, with 50 percent of the consumers using it every week
* Promise of future revenues, despite consumers' current unwillingness to pay for online content
* Consumer spending will shift with increase of on-demand
* High interest in touch screen tablet
* Sample representative of more than 300 million consumers

Three interesting points in the report:

At least once a week, 93 percent are still watching scheduled "linear" broadcast TV, but the role of broadcast TV is changing owing to the introduction of new distribution channels. More than 70 percent of consumers surveyed are streaming, downloading or watching recorded broadcast TV on a weekly basis, and 50 percent are using internet-based on-demand TV/video every week.

and

The consumers are requesting a personalized, easy-to-use, high-quality, on-demand service without commercial breaks as their next TV service.

and

The study also covers consumers' attitudes to the touch screen tablet and how it fits into their TV consumption; 37 percent are very interested in using a tablet as a remote control.

Broadband TV News further sums up the drivers for the connecting of PC and TV (mentioned in the report):
* To get a larger screen (70%);
* To watch ‘PC’ content more comfortably (67%);
* To watch ‘PC’ content together with others (52%) and
* To Show Pictures on the TV screen (47%).

Anders Erlandsson, Senior Advisor at Ericsson ConsumerLab, says:

"The conclusion of our study is that the consumption is fragmented and complex.
There are few established consumption patterns and it's a trial-and-error market with lots of curiosity around it.
The consumer is looking for a solution that can offer them the freedom to choose what they want, when they want it and how they want it.
The user experience is in focus, rather than the technical platform."