Cisco acquires ExtendMedia to strengthen IP Video Services

written by: Gianluigi Cuccureddu

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Published on Friday, 27 August 2010 14:21

Cisco announced yesterday its intent to acquire privately-held ExtendMedia.

ExtendMedia provides software and media services that enable content providers and distributors to quickly and securely create, deliver, manage & monetize online content offerings over many devices.

In the Cisco press release, Enrique Rodriguez, senior vice president and general manager, Cisco's Service Provider Video Technology Group, says:

"ExtendMedia will strengthen Cisco's position in the delivery of IP video services by enabling service providers to provide a more interactive and personal experience and to optimize quality for consumer viewing devices."

Cisco gets a company with expertise to manage and monetize IP video across a wide range of platforms, from PCs and laptops to mobile devices and IT TVs, according to Cisco officials.

Extend's software will be a core component of Cisco's next-generation video architecture," the company said.

eWeek reports on the acquisition spree by Cisco:

ExtendMedia would be only the latest acquisition by Cisco, which already offered homegrown IP video products, such as its TelePresence portfolio. Cisco earlier this year closed its $3.4 billion deal for Norwegian telepresence equipment vendor Tandberg and last year bought Flip video camera maker PureDigital.

About ExtendMedia
ExtendMedia provides software and media services that enable content providers and distributors to quickly and securely create, deliver, manage & monetize online content offerings over many devices. Their flagship product, OpenCASE, is a trusted foundation on which providers are building their digital media businesses.

ExtendMedia has over 16 years of experience working closely with the world's most successful and innovative communications and media companies. In-depth knowledge has been built into OpenCASE: an open architecture for integration with existing systems; features for skillful automation of even the largest content delivery systems to increase efficiency; and support for flexible business models.

ExtendMedia is a venture-backed firm headquartered in Boston with production facilities in Toronto.