Ericsson drives the future TV experience at BIRTV

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EricssonEricsson announces that -at the must-attend exhibition of Asia BIRTV- they will demonstrate a range of solutions that enable consumers to access next-generation television experiences such as HD, 3D TV and video on demand.

Ericsson will demonstrate broadcasters and operators how it is enabling the reality of creating, managing and delivering these enhanced consumer TV services with the latest technology solutions and system integration services.BIRTV 2010

Dario Choi, Head of Asia Pacific, Solutions Area TV, Ericsson, said:

"Our truck at BIRTV will feature the Chinese debut of a number of innovative products that enable operators to enhance their content value by providing the services that consumers are demanding.

With bandwidth at such a premium for a multitude of enhanced services such as video on-demand and convergence of broadcast and broadband, operators require solutions that enable them to provide these at premium quality levels.

We are looking forward to meeting visitors to the show and inviting them to step on board our truck to discuss how Ericsson is enabling the next-generation television experience."

The Ericsson truck at BIRTV will demonstrate new products for the first time in China and focus on:
* Enhancing the consumer experience
* Managing bandwidth and delivering the best picture quality
* Content Management and Packaging

The BIRTV exhibition will take place August 23 till 26 in the China International  Venue of the Exhibition Center in Beijing, China.
Have a look at their brochure here.


BIRTV is China’s most prestigious exhibition in the industry of radio, film and TV and a key part of China     International Radio Film & Television Exposition. It is also the only one of such exhibitions which    gains support from China government20 years since its foundation, BIRTV has grown to be the best show of this kind throughout China and even in Asia. This statement is proven, by the quality and number of products and items being exhibited; by the continuous support from the to pexhibitors and manufactures and by the huge number of professionals and interested visitors. In October 2007, BIRTV got endorsed by Iabm.

In BIRTV2007, 426 companies from home and abroad showed their latest equipments and technologies in an exhibiting area of 50000 square meters. More than 55000 attendees mainly from Radio and TV stations of various levels in China, neighboring countries and even Europe or America visited the show.



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