at Apps World Event in London - November 30th to December 1st.

written by: Richard Kastelein

Share this Article is a media partner and will be participating (speaking and exhibiting) at Apps World 2010 (, which runs from the 30th of Nov – 1st of December at Olympia, London. Come meet up with us!

The event is one of the first to cover the emerging global TV App Store marketplace.  Apps World will closely look at  how Pay TV and consumer electronics companies have already started to integrate app store models into their services, and how open developer models can open new market ecosystems and revenue streams for content providers.

Leaders in the Pay TV market will be discussing the next generation of TV App Store at Apps World.  TV Apps are a logical extension of the smartphone world, and an app store on the TV could revolutionise how we watch and engage with TV content and finally resolve consumer demand for a-la-carte programming.  The question is whether operators will embrace them or get cut out of the equation altogether.

Leading CE companies, Pay TV operators, IPTV service and technology providers – and broadcasters – will be debating the role apps will play in driving content for the TV.  What’s more, Apps World is the perfect place to look at multi-platform app models with tracks for mobile apps and multi-platform app development for developers targeting TVs, mobile devices, tablets and PCs.

Apps World will examine the competitive dynamics between stakeholders in the TV market, with many speculating that Pay TV operators will have to act quickly if they are looking to sign up independent developers before consumer electronics companies lay claim to the opportunity to leverage their own brands in this space.

Speakers at the Apps World event on the TV App stream include:
•    Jaskirat Singh Gill, General Manager – Entertainment, Bharti Airtel Limited
•    Loo Cheng Chuan, Principal, SingTel Idea Factory
•    Dr. Randolph Nikutta, Leader New Media, Innovation Development, Deutsche Telekom
•    Gerry Gouy, Global Senior Director, MTV Networks
•    Richard Kastelein, Founder/Editor, App Market TV
•    David Gibbs, General Manager Mobile, BSkyB

The full event agenda can be found at

“With various device manufacturers announcing centralised app stores for TVs, mobile phones and other devices, the next generation of multi-platform app store is emerging” commented Ian Johnson, MD Six Degrees Events.”Connected apps stores are already revolutionising the TV industry, and bring into debate a number of different models and if the TV app store will remain a controlled environment, or go for a more open developer model?”

The Apps World exhibition is free, and delegates interested in attending the TV Apps workshop track can book online for only £225 at

Connect with the event:
•    Twitter –
•    Linkedin –
•    Six Degrees also run the Social Media World Forum events –


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