Plex: the Future of Television is for Free in partnership with LG

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PlexThat is how Plex is announcing it on their blog.

Last couple of months have been turbulent in all the announcements in this space, now Plex is adding one more interesting to it:
LG Electronics is going to integrate the Plex platform into their 2011 lineup of Netcast™ connected TVs and Blu-ray devices.
A single integrated interface to access online content, local content, and personal content.

How will Plex impact content providers?

This is also a massive win for content providers.

Yesterday, writing a Plex plug-in would make their content available on a Mac, or a television powered by a Mac.
Yesterday, they could suddenly make their content available on 100 million iOS devices.

And tomorrow (early next year, technically), they will be able to get their content onto millions of LG TVs and Blu-ray devices. This, friends, is an unprecedented time in history.

The distance between content provider and consumer has never been this close or frictionless, and it’s incredible to be a part of.

In the press release of Plex, Hojun Nam, Director of LCD TV R&D at LG Electronics:

“After considering many alternative solutions, LG Electronics chose to utilize Plex’s media server platform technology as a part of its next generation NetCast™ enabled home entertainment products because of the breadth of available applications and content and the ease of developing new services.
Plex’s capabilities offer our customers’ additional methods of displaying their content on LG’s next generation TVs and that is exciting to us.”

The advantage of Open:

Third-party developers and owners of content have the ability to develop Plex plug-ins, which will then be available to all Plex users across all devices. Currently, there are nearly 200 plug-ins available through Plex’s service including iTunes, Netflix, CNN, Revision3, YouTube, and many others. Plex for OS X is downloadable for free, with a Windows version to be available later this year.

About Plex
Plex was founded in 2009 by several technology veterans looking to fulfill the promise of a seamless digital media lifestyle. Plex Media Center, the flagship product, is an easy-to-use software solution that allows consumers to access digital media from a wide variety of sources. The Plex platform also enables content providers to make their content easily available across a range of device.


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