PlayJam - World’s Largest Interactive Casual Games Network Targets Smart and Connected TV

written by: Richard Kastelein

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The world’s largest TV games network PlayJam is set to become the global leader in connected TV games, following the announcement of encouraging usage and revenue generation rates.

“Our latest stats reaffirm our belief that casual games are a key revenue driver for connected devices. We expect further growth as we continue to extend distribution across digital TV, online and mobile platforms.”

Currently available in millions of homes across the globe, PlayJam reveals conversion rates from free to pay players of 56%, with a unique repeat games purchase per month of 4.8 and annualized ARPU at £65.76 ($101.66).

CEO and Founder of PlayJam Jasper Smith says:

“Our latest stats reaffirm our belief that casual games are a key revenue driver for connected devices. We expect further growth as we continue to extend distribution across digital TV, online and mobile platforms.”

A pioneer in connected and Over The Top (OTT) TV games content with over 12 years’ international operating experience, PlayJam has generated over 6 billion downloads from its library of 500 casual games during the last 5 years. PlayJam’s extensive global network now spans Sony and Samsung’s connected TV services as well as digital TV operators including Sky and Dish TV (US). PlayJam also works with Rovi to incorporate its service into interactive programme guides for their global client base. Exploiting the mobile gaming audience, PlayJam has adapted some of its popular titles for Apple’s iPhone. Delivering an integrated and accessible user experience, PlayJam is the only games service that brings TV and social networks into play. With chat and messaging functionality built into PlayJam networks, users accumulate PlayJam points for every game played via a single account that can then be redeemed for prizes. Smooth interoperability between platforms is made possible by the company’s sophisticated and highly resilient back-end management system, facilitating billing, centralized accounts and real-time reporting.

The research follows PlayJam’s move earlier this year to provide completely free access to some of its most popular titles to Sky viewers, the first time it has done so since appearing on the platform in 2000. PlayJam and competing services usually require customers to purchase a day pass to play and win prizes.

Coinciding with the free-to-play launch, PlayJam struck an exclusive global distribution deal with the world’s largest puzzle provider Puzzler Media to offer its quality content across PlayJam’s TV network within a dedicated ‘Puzzler’ branded zone. Initially appearing on Sky, PlayJam’s ‘Puzzler’ zone will be rolled out across its entire connected TV network. PlayJam is continually developing and aggregating games for its global audience, all of which have global rights clearance.

In January 2010, PlayJam became a founder member of the Connected TV Game Forum, alongside Accedo Broadband, Betfair, Rallypoint and Two Way Media. Aiming to galvanise a common approach to gaming requirements for connected TV devices including functionality, features and open standards, the forum’s members view online games as a major driver in the multiplatform digital entertainment arena, attracting 38% of Internet users and generating billions of downloads via mobile and digital TV platforms. The Forum believes such games will act as '"a prime motivator for consumers to connect their TV's to the Internet."



 

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