Rovi Corporation Researchers Say 97 per cent of UK May Be Watching Connected TV by 2015

written by: Richard Kastelein

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Ninety-seven per cent of British people  believe they will be getting their TV or video content from the internet or recorded to watch on their schedule by 2015, according to a research report by Rovi Corporation.

The research showed the potential for a greater shift as more TV technology continues to be introduced into the market. When asked how they predict they will be watching TV by 2015, a huge 97 per cent of Brits believe they will be getting their TV or video content from the internet or recorded to watch on their schedule. More than 52 per cent of viewers feel that having a TV connected to the internet will make it easier to find the content they want to see.

Today the laptop is second only to the TV as the chosen device on which to view TV programmes and almost as popular as the TV for viewing films streamed from the internet or user generated content, with 50 per cent of viewers comfortable to do so. On average, 35 per cent of the UK watch more TV on their mobile phones than they did two years ago, although a resounding 62 per cent of 20-25 year olds answered positive on this point.

"The television has always been an icon of entertainment culture and has influenced mainstream culture since it made its way into living rooms across the globe," said Rovi chief evangelist Richard Bullwinkle."In this survey, we've taken a look at how people have incorporated new TV technologies in their daily lives to continue to adapt our product design to best fit consumers' preferences and viewing habits."

"What we're doing at Rovi is looking at how we can create a better entertainment experience for TV viewers. Our technologies, such as Rovi TotalGuide, enable easier navigation, browse, search and recommendations," added Bullwinkle. "We think these technologies will be a benefit to viewers, providing them with even greater options in how they watch TV."


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