Share this Article
Community website "Pasadena Now" announced today it plans to launch a hyperlocal internet "TV station"
streaming original local programming to coincide with the
likely launch date of Google TV.
(Pasadena Now TV, or PNTV) will offer 16 hours of local-content programming per day and seven days per week.
Formats focus on community news, live events coverage and lifestyle programs.
James MacPherson, publisher at PasadenaNow elaborates on the project:
"Our shows will be fresh, fun and watchable.
No-hype advice from community 'celebrities,' user generated content, live performances and community news will be our mainstays, all produced with a distinctly cable network feel.
Everybody realizes the hyperlocal market drives media strategy today.
By capitalizing on video and the web-to-TV convergence that's exploding right now, we will offer local viewers and advertisers something that's completely new and exciting."
Pasadena Now has developed a proprietary video production system that is capable of producing network-TV-like quality for a fraction of industry costs.
The costs are elaborated as following:
"We'll be able to offer our advertisers up to 4 minutes of paid programming as segments on our 'advertainment' shows for under $200, fully scripted, taped, edited and distributed.
Viewers will be able to watch our shows as scheduled entertainment, as , or by creating their own personal playlists by topic."
Growth strategy of PasadenaNow consists of using the system to launch other stations across the United States.