Published on Wednesday, 22 September 2010 13:02
, a digital ad shop, based in New York City that
works with NBC Universal
brand, just released an 87-page Mobile
Marketing Playbook that covers "all
major mobile marketing subject areas, including search engine marketing
and optimization, SMS, media planning, social marketing, application
development and promotion, shopping and barcodes."
The playbook, which
can be downloaded here
has a 14 page chapter on Mobile Applications
. The report starts by quoting Nielsen's prediction that by Q3 2011
"roughly half of U.S. mobile subscribers will use smartphones" a stat
and video producers will be forced to take into
consideration as they develop and spread their content.
featured an interview with Valerie Brown, Director of Consumer
Marketing for NBCU's Bravo. Brown
reveals that 80% of their mobile users are on smartphones:
insight that validates numerous successful applications on the iPhone
such as Bravo Now, Top Chef Foodie Fight and Guides by BRAVO."
Bravo recognized that while there may be minimal adoption
to newer social tech tools, like FourSquare, partnering with the
location-based startup was "also an opportunity to reinforce BRAVO as an
innovator". Brown reveals that one app that is on their radar is
physical-friendly BUMP, that allows iPhone and Android users the ability
to exchange data via a tech fist bump.
One 2011 prediction, that Mashable recently pointed out
was the race to be the top entertainment check-in. We expect that Bravo
and other TV brands will be increasing their partnerships with
new technologies that allow TV fanatics to connect socially