Roku launches New HD Streaming Players at $59.99

written by: Gianluigi Cuccureddu

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Published on Friday, 24 September 2010 15:36

Roku introduced today its new product lineup, featuring improved performance and the lowest prices in the industry starting at just $59.99.

With up to 1080p HD streaming support and Instant Replay, all models feature high-definition playback as well as support for older, standard definition TVs.
The players are shipped as of yet.


Infotech reports that there are three new models:

* Entry-level Roku HD at$59.99;
* Roku XD with Wireless-N and 1080p at $79.99 and
* Top-of-the-line Roku XDS which adds dual-band wireless technology and extensive connectivity for home entertainment systems, at $99.99.

Anthony Wood, founder and CEO of Roku, said:

"We're committed to delivering the best entertainment experience at the lowest price in the industry.
Customers can now buy an HD-capable Roku player with wireless for 40% less than the price of our original $100 Roku HD player.

Or, think of it this way: for around the price of two Blu-ray Discs, a Roku player brings you access to limitless instant streaming entertainment choices available today and in the future.

It's perfect for anyone wo wants the most choice and control over their entertainment."

With regard to the offered content via Roku players:

All Roku players will continue to deliver the largest collection of streaming entertainment available for the TV, including:
* Over 100,000 movies and TV shows from Netflix and Amazon Video On Demand;
* Live and on-demand baseball from MLB.TV;
* Music from Pandora, MP3tunes, MOG, and RadioTime;
* Photo and video sharing from Flickr and Facebook and
* News and entertainment from thousands of sources around the world.

All three Roku players are available immediately at www.roku.com, and available for preorders at www.amazon.com.

With such low prices and future revenue models, would a strategy be hook-and-bait and partnering up with content providers?