Google's Second Annual TV for All competition Underway

written by: Richard Kastelein

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Businesses and brands looking to further their marketing efforts might want to enter Google's second annual l TV for All contest. Winners will receive $25,000, $15,000 and $10,000 worth of advertising via Google TV Ads (national cable television advertising in the US) and partner sites, such as YouTube.

Last year's contest saw 250 firms enter and brands interested in entering the 2010 competition need to create a video ad for their firm and submit it to the TV for All YouTube channel before October 12th. Are they setting the stage for Google TV in the future? How will the Google TV advertising platform fit into their upcoming Google TV product? Adwords and Adsense are widely used online... how or will they make the transition to Google TV? Interesting questions...

George Karavaras of last year's winner said:

“It’s always exciting to see what other marketers think of your work,” says George Karavaras of about why the company entered TV for All in 2009. The best part, he says, is that “it doesn’t take a lot of time or money to create a high impact TV ad through Google’s creative network.”

Google added the contest is also a good opportunity for companies that have never attempted video advertising to try their hand at this emerging channel. If you don't have a video ad or the tools to create one, professional tools by SpotMixer will be available for free to help you make a polished ad in just minutes.


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