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In the USA, 64 per cent of all digital cable subscribers have ever used Video on-Demand (VOD), with 83 per cent of this group having watched an on-Demand program or movie in the past month. Overall, 52 per cent of digital cable subscribers used on-Demand in the past month. Five years ago, 50 per cent of digital cable subscribers had ever used VOD.
Other related findings include:
These findings are based on a telephone survey of 1,300 households from throughout the United States and are part of LRG's study, On-Demand TV 2010: A Nationwide Study on VOD and DVRs. This is LRG's ninth annual study on this topic.
"DVR and VOD users have significantly increased over the past five years, yet over 90 per cent of all TV viewing in the US is still of live TV," said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. "LRG forecasts that DVR and VOD's share of total TV viewing time in the US will increase from less than 10 per cent today to about 22 per cent by the end of 2015."