85.1% of total US Internet audience viewed Online Video

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ComScoreThat is what Rapid TV News reports based on ComScore's press release.

Other interesting figures are:

* 178 million US Internet users watched Online Video content in August;
* An average of 14.3 hours per viewer;
* Total audience engaged in more than 5.2 billion viewing sessions during the course of the month;
* The top video ad networks in terms of their potential reach of the total U.S. population were: Break Media at 46.4 percent, BrightRoll Video Network at 45.0 percent, and ScanScout Network at 44.5 percent;
* The duration of the average online content video was 4.8 minutes, while the average online video ad was 0.4 minutes and
* Video ads accounted for 10.7 percent of all videos viewed and 1.0 percent of all minutes spent viewing video online.

The last figures are interesting in terms of Online Video monetisation and the likability by users. Business can monetise from Online Video and 10% of all videos means there's a good degree of engagement with the viewers.

ComScore table

Facebook's rise in this top 10 is interesting and certainly must hurt Yahoo!'s position as big content provider.
Together with YouTube, Facebook proves that social as a cornerstone/starting point in the Web experience is paying of.


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