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Google first introduced the new TV platform back at their annual I/O conference in early 2010, and talked about Android and the future of TV Apps using their platform.
And today, months later in a blog post Google is showing some of the first apps, from companies including Netflix, Twitter, Pandora, TNT, NBC, HBO, and NBA.
One of our goals with Google TV is to finally open up the living room and enable new innovation from content creators, programmers, developers and advertisers. By bringing Google Chrome and access to the entire Internet, you can easily navigate to thousands of websites to watch your favorite web videos, play Flash games, view photos, read movie reviews or chat with friends—all on the big screen.
Since our announcement, we’ve been overwhelmed by interest from partners on how they can use the Google TV platform to personalize, monetize and distribute their content in new ways. Most of these partner sites already work with Google TV, but many are choosing to further enhance their premium web content for viewing on the television. Today, we’re excited to announce several of these content partners.
* Turner Broadcasting has been hard at work optimizing some of their most popular websites for viewing on Google TV, including TBS, TNT, CNN, Cartoon Network and Adult Swim, available anytime through Google TV.
* NBC Universal has collaborated with Google TV to bring CNBC Real-Time, an application that allows you to track your favorite stocks and access news feeds while enjoying the best financial news from CNBC directly on the TV screen.
* HBO will bring access to hundreds of hours of programming to Google TV with HBO GO. Authenticated subscribers will soon be able to access all of their favorite HBO content on-demand in an enhanced website for Google TV.
* NBA has built NBA Game Time, an application that lets you follow game scores in real-time and catch up on the latest highlights from your favorite team in HD.
Google has partnered with some major content providers already and will bring thousands of movie and TV titles, on-demand, directly to Google TV owners. For instance, Amazon Video On Demand offers access to over 75,000 titles for rental or purchase, and Netflix will offer the ability to instantly watch unlimited movies and TV shows, anytime, streaming directly to the TV.
Note Web property owners, Google is working with some leading technology and media companies to optimize their content for Google TV, including news sites like The New York Times and USA Today; music sites like VEVO, Pandora and Napster; information networks like Twitter; and online networks like blip.tv.
They have set guidelines in order to optimize websites for TV here.
And with their YouTube Leanback , they say they offer the best experience to watch viral videos and personalized channels on the television.