Google TV to be ad-free for first year - minimizing rapid disruption to TV industry

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Published on Tuesday, 05 October 2010 10:01

The New York Post  is reporting that Google TV won't be selling ads any time soon -  with one source saying it would be about 12 months before any ads would appear. This should ease tensions in the broadcast industry over Google's aims to cut into TV advertising budgets for at least the next 12 months.

Madison Avenue participants were mystified however by the lack of new ad opportunities and were told that Google wanted to first get the service operational before conceiving of how to make it a money spinner.

Google said one of the goals with Google TV was to "open up the living room and enable new innovation from content creators, programmers, developers and advertisers, " a hint that advertising will come.

We covered the apps yesterday via a blog post Google is showing some of the first apps, from companies including Netflix, Twitter, Pandora, TNT, NBC, HBO, and NBA. They have set guidelines in order to optimize websites for TV here.