Visible World and SaysMe.TV Partner Up To Broadcast Personalised Television Ads

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Addressable Advertising MarketsGlobal reports that Visible World Inc. and SaysMe.TV announced that they entered into a partnership "that will allow individuals and small businesses to customize television advertisements and air them in specific markets at the times they choose."

Content of Partnership

The partnership integrates Visible World’s addressable advertising solutions with SaysMe.TV’s online user interface to ensure that customers’ television advertisements are customized, delivered and aired in the right market at the right time.

Through Visible World’s intelliSpot® Connect network, SaysMe.TV users now have more choices in the ads they want to personalize in addition to where and when their TV ads air.

Consumers can create their ads and determine broadcast times online by visiting SaysMe.TV’s site or any of the company’s private label partners.

Seth Haberman, CEO of Visible World, said:

"Partnering with SaysMe.TV enables us to bring addressable targeted ad delivery services that we offer large advertisers, to individual consumers.

We are excited to enable consumers to become part of the process in the creation and distribution of television ads that are important to them.”

Lisa Eisenpresser, co-founder and CEO of SaysMe.TV, said:

“Visible World and SaysMe.TV truly complement each other, and as partners in this effort, we will be able to seamlessly produce and air ads that change the face of TV. Together we empower every viewer with a way to voice their passions and influence their community on all the major cable networks."

About Visible World

Visible World is the leading provider of targeted television advertising solutions. Our suite of services enables advertisers, agencies, and media companies to deliver addressable, interactive, and measurable ads.

Visible World campaigns increase ad relevance and engagement by providing capabilities to target real-time offers, products, and creative based on geography, programming, inventory levels, time of day, weather, and other data-driven conditions.

Today, Visible World helps over 200 advertisers target consumers in ~100 millions U.S. television households and across more than 1,500 major websites.

About SaysMe.TV

SaysMe.TV empowers people and small businesses to make their voices heard on TV by creating and running :30 second ads in highly targeted, local markets. SaysMe.TV is the only company that enables consumers to buy individual spots on their favorite cable networks.

This unique service lets organizations of all shapes and sizes (and their members) personalize and air powerfully moving ads on TV channels across the United States, directly from the organization's web site.

Multi-ad campaigns can be run for as little as $100. Finally, anyone can grab a bullhorn and say what they want to a mass audience. The company counts Intel Capital, Prime Capital, Ashton Kutcher's Katalyst Films, and outdoor media titan, William Apfelbaum, among its investors. SaysMe.TV was founded in 2007 and has offices in Los Angeles, New York and Austin. http://www.saysme.tv/front



 

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