iPad looks on track to become the fastest adopted consumer good ever - TV opportunities

written by: Gianluigi Cuccureddu

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Published on Saturday, 09 October 2010 08:10

Reuters reports that the iPad’s "destructive reach seems to be extending further and faster."

With "destructive reach" is meant that due to stagnant incomes, spending and the weak economy, other consumer electronics are victim of the iPad's success.
Analysts predict a 40 million units sold in 2011.

It seems that the success is reaching beyond's iPad initial userbase, and Reuters even writes that "it looks on track to become the fastest adopted consumer good ever":

With so many iPads flying off the shelves, however, it’s more than likely they’re not just being purchased by the well-heeled and the geeks. Instead, a wider array of consumers is probably spending its money on iPads instead of other gadgets.

Sanford Bernstein analysts have noticed, for example, that digital camera sales started falling sharply around the time of the iPad introduction. Those of LCD televisions actually went negative.

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This could have interesting consequences for the quest of an universal device with multiple purposes. Think of a remote and companion device/application from a Connected TV and Social TV point of perspective.

For those on the "other side" this is development is interesting, focus could be shifted to a one-device solution, capturing most of a potential target audience. Because the iPad shifts beyond the early-adopter audience, a wider array and thus scope of the consumers can be captured. Apple already serves a plug-and-play experience, which could penetrate the non-tech-savvy group for real with the iPad.

Next to a remote/companion device/application, there's of course the opportunity to treat the iPad as a TV screen, this is backed with information by eMarketer, plus the deliveries op iPad applications to bring TV to the iPad, examples are BBC iPlayer, Disney/Nielsen and Verizon.