Share this Article
The European Audiovisual Observator's press release shows that the year 2010 is a milestone for DTT in Europe.
Data from the MAVISE TV database shows the current state of the European television market. It portrays the roll-out of Digital Terrestrial Television (DTT) and the developments that have occured in 2010.
The most important developments are:
* This year a further eight European countries will complete the transition from analogue to digital terrestrial transmissions (6 EU member states).
* By the end of 2010 DTT will be up and running in most European countries. DTT will have been launched in all EU countries except for Romania.
* There are now Pay DTT services in 19 European countries (14 EU member states).
* The number of channels available on all the DTT platforms now totals more than 1460 (including approximately 700 local channels).
* HD channels are available on DTT in eight European countries.
* Public channels continue to play a very important role on the Free-to-Air platforms.
* The roll-out of DTT has not been without its problems as at the same time Pay DTT has been cancelled or postponed in several countries, and the entire DTT launch delayed in others.
The analogue terrestial switch off is being effectuated in 12 European countries and by the end of 2010 also Austria, Iceland, Malta, Slovenia and Croatia will be added to this list.
Pay-DTT Business Model
Pay DTT services are available in 14 EU countries, the sucess of these services varies widely but seems more difficult to prove itself in some smaller countries. Cancellation or postponement of Pay DTT services occur in Cyprus, Portugal and Ireland.
Pay DTT have a higher number of for example film and sports channels.