NBC Universal terminates its agreement with Google's TV ad program, a step back for Google's TV ambitions

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NBC Universal AdWeek reports that NBC Universal and Google have announced the termination of their ad-sales partnership. The split up means a step back for Google's ambitions in the TV industry.

Sources said that NBC Universal "had concluded that there was little value derived from having an Internet company sell its ads".
Buyers said the sales proposition was exaggerated when comparing it to what was actually available through Google's service, this also counts for the online-action type of business model which Google deploys.

Responses by both NBCU and Google:
"We're not currently contributing inventory into the Google marketplace, but we continue to work with Google on multiple projects involving advanced advertising."

"While we are no longer offering NBC Universal inventory through Google TV Ads, NBC Universal continues to be a great partner to Google. Both NBC and Google are committed to bringing more relevance to TV viewership and advertising. CNBC is an important partner in the launch of Google TV and we are working together on research studies."

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