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It's better late than never and curious why the cable industry has not moved earlier to Internet Protocol (IP) transport of signals. Now with CE manufacturers and other IPTV Set Top Box manufacturers globally pushing IP-based signals Over The Top (OTT) of linear broadcasting, the cable industry is rushing to stay in the race.
Traditionally, the cable TV industry has relied upon MPEG-based transport to send digital video signals. However, over the past few years interest in Internet Protocol (IP) video has been growing, according to a recent report by Instat and this growth in interest is being fueled primarily for three reasons:
- In comparison to MPEG, IP is considered to be a cheaper and more efficient transport technology.
- Many industry insiders consider the integrated DOCSIS cable modem to be an underutilized part of the digital cable set top box.
- The availability of IP video is expanding exponentially, from user-generated content such as YouTube, to telco TV service provider video, to a growing number of “Over the Top” (OTT) types of programming.
“When it comes to IP transport, the cable modem is the perfect conduit of IPTV to the cable TV household,” says Mike Paxton, Principal Analyst. “In fact, cable modems are already performing this task in millions of households, just not through the digital set top box to the TV set. Instead, this IP video is commonly being displayed on the PC.”
- The percentage of cable set top boxes with integrated modems will double from 2009 to 2014.
- Worldwide digital cable set top box unit shipments are forecast to decline by 8% in 2010.
- Regional markets poised for growth include Europe, where the demand for high-definition (HD) cable set top boxes is fueling growth.
- Revenue from digital cable set top boxes in Latin America will approach $200 million by 2014.
- The value of semiconductor components used in cable set top box products was $2.8 billion in 2009, only fractionally higher than in 2008.
- Digital cable set top box Bill of Materials forecast
- 2009 market shares for digital cable set top box manufacturers
- Regional breakout of the worldwide unit shipment and revenue forecasts updated through 2014
- Companies mentioned in this report: ADB, CableLabs, CableOne, Cablevision Systems, ChangHong, Cisco Systems, Comcast, Coship, Cox Communications, DVN Holdings, Google, Huawei, HUMAX, Jiuzhou, Mediacom, Motorola, Pace Micro Technologies, Panasonic, Technicolor, Time Warner Cable, Samsung, Skyworth, Suddenlink Communications
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