Rumour: Hulu Considering Slashing Price in Half to $4.95 a Month

written by: Richard Kastelein

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Worldtvpc is reporting that Hulu is pondering a 50 percent slash in their Hulu Plus subscription offering from $9.99 a month to $4.95 a month - a rumour that was first leaked at technology blog AllThingsD.  Hulu is not commenting on the leak. 

Stiff competition from Netflix (Nasdaq: NFLX) as Gianluigi wrote earlier today has been nothing short of phenomenal and they are simply leaving Hulu in the dust.  Netflix offer premium content and DVD rentals for $8.99 per month, and streaming on a range of mobile devices and other hardware.

Hulu Plus (owned by Disney, NBC Universal, News Corp and Providence Equity Partners) service launched earlier this year in June and promised their subscribers access to the complete current season of the broadcast shows it offers, along with value-added content such as popular shows like "Arrested Development" and "Ally McBeal."

But it's been a flop so far and subscribers, even though the programming can be viewed from assorted devices, including Apple's iPad tablet computer and iPhone and Sony's PlayStation 3 video game console, have steered clear.



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