Boxee CEO: Cable will seem pointless to kids growing up with Web Video

written by: Gianluigi Cuccureddu

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Published on Thursday, 28 October 2010 06:19

Avner Ronen, Boxee CEO, appeared on CNBC to explain how Boxee is going to compete and survive amongst Apple TV and Google TV. He said: "We're cheaper than Google, and more expansive than Apple."

It can be a good strategy to let others invest heavily in innovation and have a kind of follower-strategy which will benefit of the innovation/transformation by targeting the new target groups.

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