So who is going to pay? One Possible part of the Solution to the Impending Content Dilemma

written by: Richard Kastelein

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One of the more cyclical responses from the content creators and traditional distribution channels owners I have heard consistantly over the past is the call of "who's going to pay?" I heard it more than once at MIPCOM 2010 about high end film, video and TV - and it echoed what was buzzing at the International Live Music Convention (ILMC) by record labels, promoters, agents and managers earlier this year.

So who is going to pay? Well, perhaps the bloated budgets for music, film and TV productions are part of the problem - costs keep going up yet more affordable, evolving technology is allowing for production costs to come down. Let's look at Nokia's highly anticipated short film, 'The Commuter' shot entirely in mobile HD on the Nokia N8 smartphone and starring Dev Patel, Pamela Anderson, Charles Dance, Ed Westwick has just been released. Watch in HD. It's amazing.

The groundbreaking film, directed by the McHenry Brothers, was shot in just four days with the Nokia N8 using no back up cameras, with the streets of London and St Albans providing the backdrop to Nokia's story about one commuter's eventful journey to work.

Learn more here about the N8 smartphone and discover features from integrated social networking and on-demand WebTV to the 12mp camera and stunning high definition 720p video. Personalise your phone by adding your own widgets to your three live home screens. The possibilities to make your phone smarter, more useful and simply more fun are endless.

 

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