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In 2010, streamed videos outnumbered DVD rentals for the first time in Netflix's history. This trend is expected to continue as Netflix recently expanded its Watch Instantly service to Canada and is preparing "streaming only" subscription plans for U.S. customers. More than ever, subscribers are turning to sites like Streamingsoon.com for more information on streaming video. But the online move has cost Netflix at least $1.2 billion, according to CNET.
In the past, Streamingsoon.com was a niche website that highlighted popular and odd titles added to Netflix's streaming video, visitors discover all titles that Netflix plans to stream within their favorite genres, regardless of release date.
With this newly expanded content, Streamingsoon.com has become an important tool for Netflix subscribers increasing their use of streaming video.