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WebTVWire describes it well:
Take one software platform which needs hardware to reach viewers, and one new hardware manufacturer that needs as much content as possible in order to compete with the likes of Google TV and Apple TV. Vudu and Boxee make a wonderful couple.
That's indeed an interesting partnership that the two companies have and can become a good combined-competitor to both Google TV and Apple TV. As mentioned in previous articles, distribution is key for both end-users and content providers, and the "software & hardware" partnership does aim to fulfill that pre-condition.
According to the press release:
VUDU is coming to the Boxee platform in November, bringing its best-in-class streaming movie experience to millions of PC and Mac users. Simply by installing Boxee’s free media center software, users gain instant access to VUDU’s massive movie collection anywhere they have a computer and an Internet connection. VUDU will be available on the Boxee platform downloadable on Mac, PC, and the Boxee Box by D-Link.
VUDU delivers the highest quality movie watching experience with a huge collection of titles, including the best indies and Hollywood hits, with new releases available to rent as soon as they hit the market and thousands of titles available for just $2 for 2 night rentals. Boxee’s free media center software gives viewers access to VUDU’s immense movie collection in standard definition. The Boxee Box by D-Link lets viewers experience the cinema-like quality of VUDU’s full HD and HDX library delivered directly onto their televisions in 1080p with Dolby Digital Plus 5.1 surround sound.
General Manager at Vudu said:
“We’re thrilled to offer our existing customers a new way to enjoy the VUDU service and to bring VUDU to a whole new community of movie watchers. Boxee allows VUDU to deliver our best in class streaming movie experience to anyone with a Mac or PC, through a simple and free download. VUDU is the best way to get high-definition Hollywood movies in full surround sound to the connected home and Boxee is a state-of-the-art multimedia platform with the power to play it.”
Avner Ronen, CEO and co-founder of Boxee:
“Boxee is all about giving the user what they want, and that means everything from the most viral video on YouTube to the acclaimed international films, and VUDU gives Boxee a deep library of incredible movies. The fact that Boxee Box users will have access to the largest selection of HD content through Vudu in the highest quality available today really sets us apart from our set top box competitors.”