Global tablet device shipments to exceed 80 million annually by 2015

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Juniper ResearchJuniper’s latest report shows that the number of annual shipments for tablet devices will reach 81 million by 2015 as an increasing number of consumer electronics players and handset manufacturers enter the market.

Anthony Cox, Senior Analyst at Juniper Research says:

“Competition to Apple is likely to arrive in earnest in 2011, though by then Apple is likely to be ready to launch a new version of the iPad, reinforcing its market position.” 

Rapid TV News reports on Juniper's research:

Juniper’s report shows that Apple, as first to market with its hugely popular iPad and its content offering, will maintain market lead for the medium term. Furthermore, the Android Operating system is allowing both new players and existing device manufacturers to join the market and product launches have taken place already from companies such as Dell with the ‘Streak’ and Samsung with the Galaxy Tab.
Further findings from the tablets report include:
•        Apple, as first to market with its compelling hardware and content combination, will maintain market lead for the medium term
•        Although Android will be widely adopted by new entrants, products using QNX (for Blackberry), Windows Phone 7 and MeeGo will come to market in 2011
•        The netbook market will be pressured by tablets though it will remain resilient in the business market
•        Incumbent handset manufacturers such as Nokia are challenged through the increasing sophistication of Apple iOS and Android

In other reporting on AppMarket concerning the tablet industry and iPad in particular, we've seen that this mobile device is rising as a potential entertainment device that accompanies TV experiences or creates its own adapted one for content consumption. The figure of 81 million devices is large enough for companies to take this mobile device into serious consideration.


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