Share this Article
Yahoo has announced that it will let software makers sell widgets at a new Connected TV store for televisions expected to launch in March of 2011.
Paid TV Widget pricing will be set by developers for a one-time purchase between $0.99 and $99.00 and Yahoo will handle payment processing for the Paid TV Widgets, providing consumers a simple interface to purchase the applications. Yahoo will deliver payments to developers, based on a revenue share of 70% of the purchase price. The Paid TV Widget developer program is initially open to developers and publishers in the US, UK, Germany, Spain, Sweden, France, Canada and Australia. and they anticipate expanding the program to developers in additional markets in the future.
They have already testing a handful of innovative Paid TV Widgets:
For details on the soon-to-launch Yahoo Connected TV Store, go the Connected TV Store page.
"We are adding a very tangible monetization element to the Connected TV platform that didn't exist before by giving developers and publishers the opportunity to create paid widgets," said Yahoo marketing executive Russ Schafer to the AFP. "I think it will open up the world for a lot of other applications," Schafer added. "Categories that make sense include games; they are easy to use and take advantage of those big, beautiful screens."